Top Story

e4m_logo.png

Home >> Marketing >> Article

Indian Airlines, Reliance Info join hands to offer mobile air ticket booking

23-November-2005
Font Size   16
Share
Indian Airlines, Reliance Info join hands to offer mobile air ticket booking

Indian Airlines and Reliance Infocomm have joined hands to offer mobile booking of a domestic airline tickets. The facility has been recently launched on R World, the data application suite of Reliance India Mobile.

Millions of Reliance India Mobile users across the country, who are also air travellers, can now book an IA ticket for domestic travel any time and from anywhere using their Reliance India Mobile phones. Even those living in far-flung areas who, for lack of easy means, may miss out on some the attractive offers can also now avail of easy fares using this m-ticketing facility. To begin with, bookings will be available against INR full fare and easy fare options.

The booking process is hassle free and very user friendly. After one has entered the origin and destination points and date of travel, full and discounted fares in economy and executive classes are displayed on the mobile screen. All one has to do is select the fare and payment mode and book the ticket. The PNR is generated and displayed. The ticket can be collected from the airport or an Indian Airlines office by producing the PNR and photo identification.

Reliance India Mobile users do not have to register separately for this service. They can use their existing RIM bill payment PIN for the purpose. They can make a secure online payment using their of the Master, Visa or Diners credit cards, which will be processed through the Citibank mobile payment gateway. Citibank's Mobile Payment Gateway is an adaptation of its highly successful and secure Internet payment gateway available for e-commerce sites in the country.

“As a national carrier, our aim is to service customers and expand our reach, “Anil Goyal, Indian Airlines Director Commercial said of the m-ticketing facility. “The tie-up with Reliance Infocomm for m-ticketing assures nationwide reach through the easy-to-use R World functionality backed by sound technological capabilities on its ubiquitous telecom network. I am confident that people living in the interiors will now have better access to our reservation system and an opportunity to benefit from our low cost fares.”

“Our focus had been on developing applications and services that cut across various aspects of customer lifestyle, “said Navneet Saluja, CEO, Delhi Circle, Reliance Infocomm. “Our railway ticket booking through R World has received tremendous response. Reliance Infocomm is proud to contribute to the retail revolution sweeping the Indian aviation industry that is making air travel increasingly affordable. “

“Reliance Infocomm is the only service provider that has invested significantly in developing mobile data applications platform such as R World, which has become synonymous with the majority of mobile data offerings in India. The company has made huge strides to execute innovative m-commerce applications that are yielding rich dividends today,” he added.

Currently, the Indian Airlines ticket booking is a subscription service and is bundled with over 65 frequently used R World applications accessible after buying a monthly pass for Rs 25 or a day pass for Rs 3. A person can use this service irrespective of the time he has logged in every session.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...