Top Story


Home >> Marketing >> Article

India to get fourth I&B minister in third year of Modi government

Font Size   16
India to get fourth I&B minister in third year of Modi government

With M Venkaiah Naidu set to assume the mantle of being the Bharatiya Janata Party’s Vice Presidential candidate, the Ministry of Information & Broadcasting will soon have an empty chair at the top. Within a span of three years, Modi Sarkar has given the country three Union I&B Ministers. Initially, Prakash Javadekar took the charge of the ministry but it was shortly after handed over to Arun Jaitley for a period of two years from 2014-2016. Thereafter, Naidu took over the reins of MIB. 


Given BJP’s majority inside the Lok Sabha, Naidu’s election as the Vice President of India by both the houses of Parliament is almost certain. His political ascendance would also necessitate the need for the fourth I&B Minister of the incumbent government. It is important to recall that the country had four I&B Ministers throughout United Progressive Alliance’s ten-year rule at the centre. These included Dayanidhi Maran, Priya Ranjan Dasmunsi, Ambika Soni and Manish Tewari. In fact, even the National Democratic Alliance government under AB Vajpayee also saw only three I&B Ministers. However, the MIB is certainly low on steadfastness these days. 


To add to that, the media and entertainment sector has been mired in numerous disputes ranging from the Directorate of Advertising & Visual Publicity’s ad rates to the Telecom Regulatory Authority of India’s tariff order and interconnect regulations. The rollout of the goods and services tax coupled with the levy on lightweight coated paper is another flashpoint. Being the umbrella body, the MIB has often been at the centre of negotiations with the concerned minister playing a pivotal role. Post Naidu’s departure from MIB, these disputes may take a new turn depending upon the man in charge. 


Though exchange4media approached several media industry biggies questioning them in relation to the implications of the move, most declined to comment owing to the speculative nature of the report. Nevertheless, the editor of a leading magazine agreed that an administrator who has spent an “adequate period of time” with a particular ministry is most equipped to deal with it after having become accustomed to “how things work”. 


At present, the MIB is dealing with numerous issues pertaining to licensing of new television channels and allowing of private news on FM radio, among others. “Over the last three years, Prime Minister Narendra Modi has been everything. There has been immense centralisation of power due to the personality of Modi,” said a source. A counter narrative around Modi didn’t go missing in this debate either. “I think the Prime Minister knows what he is doing and whatever he does, will be best for the country,” said a top executive of a broadcast carriage firm. 


If elected as Vice President, Naidu will also act as the ex officio Chairperson of the Rajya Sabha. While the top leadership of the MIB may have exchanged hands faster than usual, it is significant to note that Rajyavardhan Singh Rathore has constantly held on to the position of MoS for I&B since 2014.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.