While cricket may be religion in India and perhaps the only sport minting money in the country, the year 2009 has also seen India retain the Nehru Cup championship, tennis player Somdev Devvarman put India back in the Davis Cup World Group after a period of 11 years, and badminton player Saina Nehwal winning the Indonesian Open title for India in June 2009, bringing sports marketing even more under the scanner.
In its second year, the India Sports Marketing Forum (ISMF) will examine how marketers and broadcasters are looking at sports to deliver the untapped potential of drawing a larger pool of consumers into the fold. An attempt will be made to find solutions to the concerns, if any, that the various stakeholders might have. This apart, an exclusive volume on the issues and policies concerning sports marketing will feature a directory of sports federations and marketing companies. The book will be launched at the day-long event.
The Indian Sports Marketing Forum 2009 is being held in the Capital at the Taj Ambassador on October 2009. The event is being organised by the exchange4media Group in association with T10 Gully Cricket and powered by TAM Sports. The session sponsors are Sport18 and ESPNstar, while hospitality partners include Joy Travels.
The event will have speakers/ panel members like LV Krishnan, CEO, TAM Media; Latika Khaneja, Director, Collage Sports Management (who would be moderating a session); Rohit Gupta, President, Network Sales, Licensing and Telephony, Sony Entertainment Television; Satish Menon of Sports18; Ayaz Menon of DNA; Mahesh Ranka, General Manager, Relay Worldwide; Anil Srivatsa, CEO, Kings XI Punjab; and Anand Yalvigi, General Manager, Havas Sports, Havas, to name a few.
A ‘Special Address’ will be delivered by Richard Brinkman, Head of TNS Sports, TNS Media and Shailendra Singh, Joint MD, Percept Ltd.
The panel discussions will focus on ‘Scale of sports businesses – A broadcasters perspective’, ‘Bang for the buck – How do advertisers get best ROI for their investment?’, ‘Sports Federations – Is reinvention the way forward?’, and ‘What do sports management/ marketing agencies look for from clients and broadcasters?’