Perhaps Indian marketers should now be looking to target Indian shoppers at the Dubai Shopping Festival (DSF) that runs from mid-January to mid February every year. You must be wondering why? Well, after Saudi Arabia and Iran, India is the third largest market for Emirates Holidays DSF 2005 packages.
Commenting on the conclusion of another successful year for DSF, Jyrki Nilson, Business Development Manager, Emirates Holidays, West Asia and Pacific, said, "The high level of demand for our packages from travellers throughout India reassures us of the event's ongoing popularity."
This year's event, which included the world's biggest gold raffle, the world's richest luxury car raffle and month-long festivities, was popular with visitors from all over India. The highest sales generated by Emirates Holidays were from Mumbai, followed by Delhi, Chennai, Hyderabad and Kochi.
Emirates Holidays in India launched a range of special packages for DSF 2005 with prices starting from as little as US$465 (Rs. 21,000) and going up to US$1808 (Rs. 81,000). The packages included airfare, three nights accommodation with buffet breakfast at a choice of almost 20 leading hotels in Dubai, airport assistance, transfers, room tax and service charges.