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India most critical growth market for Motorola

11-March-2015
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India most critical growth market for Motorola

In a major come-back, Motorola, which was acquired by Chinese technology giant Lenovo from Google last year, has come a long way in India.

According to market reports, in January, Motorola crossed the three million device sales mark with the Moto E and Moto G making up almost 80 to 85 percent of the sales.

India First

“We count India as one of our most critical markets globally. Even though I cannot reveal numbers, I can assure you that the India’s is huge in the global purview. Be it in terms of marketing, or sales, India is one of the key growth geographies for us,” said Marcus Frost, Senior Marketing Director, APAC and EMEA, Motorola Mobility.

“Native advertising is growing bigger by the day, and we are tapping that opportunity. We are marketing our products on all possible channels, keeping social media and digital at the centre of it all,” he stated.

“We consider India as one of the first countries when we think about our business, because that's where future lies. The market here in India is vibrant, growing incredibly quickly and we believe that India is a great match to our products and product strategy,” he added.

Motorola’s Bangalore office is the second largest office outside of the US.

Product Punch

Motorola announced the launch of its latest budget smartphone in India, the Motorola Moto E (Gen 2), priced at Rs. 6,999 on Tuesday. The smartphone will be available from Wednesday midnight via Flipkart - the company’s exclusive online retail partner.

The company, however, will not be launching the Motorola Moto E (Gen 2) LTE in India alongside the 3G-only variant.

Amit Boni, General Manager of Motorola India said it will be made available ‘soon’, but did not specify a time-frame.

Speaking about the product portfolio in India, Boni said, “There is a huge opportunity for us to bring people more choices. So, we developed a portfolio focusing on the masses with Moto E and Moto G with best-in-class specs at a very disruptive price while we also have products for our niche high-profile consumers, like the Moto X.”

“We really don't chase numbers. Our attempt is to provide the right to access internet to all by putting a smartphone in every hand. Motorola had a phenomenal momentum in the past year and steadily continues to increase that. With our rapidly growing smartphone business, I am sure we will reach new heights,” he added.

e-tail, not retail

“At present, we do not have any plans to sell our devices through retail stores of any telecom brand. Our strategic partnership with Flipkart has changed the way Indians buy smartphones. For Motorola, it is not just about selling phones online, we also have over 400 employees and contractors in the country and have enabled over 130 repair and service centres across India,” said Boni.

When asked if there were any plans to sell via retail store, Boni said, “At the moment, no. We will only be selling through Flipkart.”

Service top priority

“Our service philosophy is our relationship starts when a person buys a phone. Unlike a lot of other vendors who enter India, we delayed our entry to set up our service centres. We spent more time thinking, and evangelizing what can we do in our service network. I can tell you for a fact that our service is the differentiator. People vouch by Motorola service standards. You will see us making our service better and better,” he added.
 

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