India has come out on top with the highest number of winning entries at the inaugural SMARTIES APAC 2013 awards. India is followed by China, Australia, and Singapore.
The SMARTIES awards recognise innovation, creativity and leadership in mobile marketing from across the Asia-Pacific region. This year’s winners came from across a broad range of industry segments in the APAC, including FMCG, retail, automobile, ready-to-drink beverages, telecommunications, and quick-service restaurants, among others.
Commenting on the 2013 SMARTIES APAC awards winners, Rohit Dadwal, Managing Director, Mobile Marketing Association, Asia Pacific said, “I would like to congratulate all the award winners, who put forward a very strong range of entries, demonstrating the exceptionally high standard of mobile marketing talent, innovation, and creativity we have in the Asia-Pacific.”
The SMARTIES APAC 2013 awards brought to a close the Mobile Marketing Association Forum, which was held in Singapore on August 22-23.
This year’s Forum brought together 250 delegates and speakers from across the APAC region and the world, to make connections and discuss the future of mobile, in line with the event’s theme of ‘Deconstructing Mobile.’ MMAF 2013 Singapore included representation from companies such as BMW Group, Coca-Cola, McDonald’s, Renren, Unilever, WPP and YouTube.
The event also saw the release of a trio of industry reports, including a survey conducted by Warc for the MMA, in partnership with The Festival of Media Asia 2014, which shows that while brands are still struggling to develop formal mobile strategies (66 per cent), an encouraging 90 per cent predict that budgets will increase in the next year, with a third (34 per cent) predicting an increase of up to 75 per cent. This was echoed by a study conducted by MMA, powered by Digital Market Asia, which predicted 25-35 per cent growth in mobile ad spend in Singapore in 2014, expected to rise from around $15.5 -17 million in 2013 to in the region of $25 million in 2014. In addition, results of a study developed by Global Mobile Ad Network Vserv.mobi, in conjunction with the MMA, revealed the demographic profile of the average mobile internet user in South East Asia, as “educated, young working professionals with high spending power”.