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India leads shortlists race at 13th edition of AMES

28-May-2015
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India leads shortlists race at 13th edition of AMES

The shortlists for the 13th edition of the Asian Marketing Effectiveness and Strategy Awards that were revealed recently has placed India at the top with maximum shortlists across the APAC region.

With 63 shortlists to its credit, India leads the table followed by China that has 52 shortlists to its name and Australia stands at 41. This was after the AMES Awards received a total of 1,100 entries of which a total of 289 entries were shortlisted.

Already leading the tally for the region, India received a huge boost in numbers through Lowe Lintas + Partners that recorded an encouraging 17 shortlists for the country. It was followed by Mindshare India that received 11 shortlists and PHD that recorded 7 shortlists. Lowe Lintas + Partners bagged 15 shortlists in the Effectiveness category, which is the highest for any agency in the APAC region.

Commenting on the good show put up by the agency at AMES 2015, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said, “AMES is one of the most prestigious effectiveness awards in the Asia Pacific region for strategies that deliver results and transform businesses for brands. With 17 shortlists, we’ve managed to profile India as the market that breeds innovative strategies that deliver on campaign effectiveness across diverse product categories. We’re hopeful of pulling off a good show on the awards night.”

The AMES 2015 Awards will be held on June 3, 2015 at the Grand Hyatt Singapore along with the AMES Conference scheduled on the same day.

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