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India-born Pizza Corner chalks out plans for international footprint

06-January-2005
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India-born Pizza Corner chalks out plans for international footprint

India-born Pizza Corner has chalked out an international expansion plan. Launched in 1996 by Global Franchise Architects (GFA), Pizza Corner India (P) Ltd. is now looking at opening outlets abroad through the franchise route. It plans to set foot in Sri Lanka, China and Dubai in the next few months.

Anoop Sequeira, CEO, Pizza Corner, said, “The focus is now to establish the brand internationally. The Chinese market has potential for around 20 Pizza Corner outlets. A complete market assessment will be conducted by the franchisees once they are finalised. It may take two to three months to firm up the master franchisee for Beijing.”

Sequeira also disclosed that expansion plans for the Dubai market are being prepared. And plans for Sri Lanka will be finalised in the next six to eight weeks.

On being asked about the chain’s footprints in India, Parag Dutta, COO, Pizza Corner, said, “In the south, Pizza Corner has a higher brand recall compared to other pizza chains. But now, we are working to change the image in Delhi as well. Apart from expanding internationally, there are also plans to open more outlets in India across various cities.”

The chain currently has 28 outlets in New Delhi, Chennai, Bangalore, Mysore, Hyderabad and Pondicherry and plans to expand at the rate of 15 outlets per year. “The response has been very encouraging. We plan to grow only through the franchising route,” said Dutta. With a growth rate of 15 to 20 per cent, the chain is eyeing to build a much stronger brand through its initiatives.

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