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In-Store Marketing Forum in January 2006 to be more broad-based

In-Store Marketing Forum in January 2006 to be more broad-based

Author | exchange4media Chennai Bureau | Friday, Nov 04,2005 6:44 AM

In-Store Marketing Forum in January 2006 to be more broad-based

In-Store Marketing Forum, a seminar forum for the marketing-at-retail industry in the country, is slated for January 2006, with an extended scope of topics than in the previous year. It will address a host of issues relevant to the marketing-at-retail community in India, and will be held under the aegis of POP Asia 2006 in Mumbai.

Vasant Jante, Project Director, said, “The response to the first edition of the In-Store Marketing Forum in 2005 was quite encouraging with over 400 delegates attending the two-day sessions. But based on feedback from the market, we have further broad-based the scope of the forum, both in terms of number of speakers and their professional profiles, to give individual value to all the delegates and their diverse information requirements.”

Over two days, the event will attempt to bring national and international perspectives on several aspects of marketing-at-retail including point-of-purchase advertising, in-store marketing, POP and store design, store planning, visual merchandising research and technology. The scope has been broadened in terms of speaker profiles too, with the panel in 2006 being totally representative of the interest groups in the industry.

Harish Bijoor, Management Consultant, said, “The inaugural edition of In-Store Marketing Forum in 2005 did bring some interesting perspectives, both Indian and international, on issues of topical interest to the marketing-at-retail community. But there was a definite scope for improvement, in terms of addressing the entire interest spectrum of the community, and the next edition has been structured with that need in mind.”

Among the confirmed speakers announced by the organizers are Bill Pennell, Managing Director, Mediawide UK, and a ‘key architect’ of Tesco TV (one of the first retail digital networks); Garry Stasiulevicuis, Founder Director, Counter Intelligence Retail, a commercial development specialist that provides sales strategy development programmes and ‘at-retail’ marketing services; and Guy Vaughan, Founder Director of Retail Marketing Services (RMS), a specialist retail research consultancy that fully evaluates all aspects of in-store marketing, sales and POP advertising.

POP Asia is organised by Thoughtshows & Events, a group company of VJ Media Works. Thoughtshows also organizes the annual Outdoor Advertising Convention (OAC), while VJ Media Works owns three publishing brands - Point-of-Purchase, Outdoor Advertising and VM&RD (Visual Merchandising & Retail Design).

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