IMRB International was adjudged MR Agency of the Year at the recently concluded 21st Annual Seminar of the Market Research Society of India (MRSI). This is the fifth time since 2005 that IMRB International has been declared MR Agency of the Year.
The Annual MRSI Seminar is a competitive showcase of the best work carried out by research professionals and also highlights the latest technological developments in the market research industry. The award winning papers from IMRB were ‘Three Clicks to Cluster’, presented by George John and V Renganathan for the Best Paper in Cutting Edge Research and the second runners up in the MR Works section ‘Predicting the Unpredictable’, presented by Seema Kapur, Abhijit Krishna and Karthik S. In all there were six papers that were selected from IMRB for presentation at the Seminar.
Speaking about the award, Thomas Puliyel, President, IMRB International, said, “It is an honour and privilege to receive this prestigious award for the fifth time. The only thing that we value even greater is the trust that clients have in placing increasing levels of their business with us.”
A panel of eminent senior marketing and research professionals shortlisted the best research papers from the entries submitted by researchers and marketing professionals. These were showcased at the two-day conference held in Bangalore and the seminar was attended by about 200 marketing, advertising and research professionals.