Top Story


Home >> Marketing >> Article

IMRB International is ‘MR Agency of the Year’ for the fourth time

Font Size   16
IMRB International is ‘MR Agency of the Year’ for the fourth time

IMRB International was adjudged the ‘MR Agency of the Year’ at the 19th annual seminar of the Market Research Society of India (MRSI). IMRB has bagged this title for the fourth successive time and is said to be the only MR agency in the country to have bagged this title since the inception of this Award in 2005.

The annual MRSI conference is a competitive showcase of the best work carried out by research professionals and also showcases the latest technological developments in the market research industry. This year, the area of focus was the ‘Challenge of Change’, wherein seven of the 14 papers presented at the seminar were from IMRB.

Thomas Puliyel, President, IMRB International, said, “We are elated at receiving this Award for the fourth consecutive time this year. This Award is very special as it is recognition from our peers.”

A panel of eminent senior marketing and research professionals shortlisted the best research papers from the entries submitted by researchers and marketing professionals. These were showcased at the two-day conference held in Delhi on September 24-25, 2009, which was said to have been attended by over 300 marketing, advertising and research professionals.

Established in 1971, IMRB International is India’s largest market research agency, a member of the Kantar Group, WPP’s information, insight and consulting division. IMRB’s footprint extends across 26 offices in 12 countries – Algeria, Amsterdam, Bangladesh, Egypt, India, Japan, Malaysia, Saudi Arabia, Sri Lanka, South Korea, UAE-Dubai and the UK.

MRSI was established in 1988 and is a non-profit autonomous market research body formed by research providers and users to uphold and enhance the professional standards of market research and consumer insight in the country. MRSI has more than 40 corporate and 100 individual members.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems