Top Story


Home >> Marketing >> Article

IMRB International is ‘MR Agency of the Year’ for the fourth time

Font Size   16
IMRB International is ‘MR Agency of the Year’ for the fourth time

IMRB International was adjudged the ‘MR Agency of the Year’ at the 19th annual seminar of the Market Research Society of India (MRSI). IMRB has bagged this title for the fourth successive time and is said to be the only MR agency in the country to have bagged this title since the inception of this Award in 2005.

The annual MRSI conference is a competitive showcase of the best work carried out by research professionals and also showcases the latest technological developments in the market research industry. This year, the area of focus was the ‘Challenge of Change’, wherein seven of the 14 papers presented at the seminar were from IMRB.

Thomas Puliyel, President, IMRB International, said, “We are elated at receiving this Award for the fourth consecutive time this year. This Award is very special as it is recognition from our peers.”

A panel of eminent senior marketing and research professionals shortlisted the best research papers from the entries submitted by researchers and marketing professionals. These were showcased at the two-day conference held in Delhi on September 24-25, 2009, which was said to have been attended by over 300 marketing, advertising and research professionals.

Established in 1971, IMRB International is India’s largest market research agency, a member of the Kantar Group, WPP’s information, insight and consulting division. IMRB’s footprint extends across 26 offices in 12 countries – Algeria, Amsterdam, Bangladesh, Egypt, India, Japan, Malaysia, Saudi Arabia, Sri Lanka, South Korea, UAE-Dubai and the UK.

MRSI was established in 1988 and is a non-profit autonomous market research body formed by research providers and users to uphold and enhance the professional standards of market research and consumer insight in the country. MRSI has more than 40 corporate and 100 individual members.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...