Top Story


Home >> Marketing >> Article

Imagica pairs up with UNICEF Super Dads campaign this Father’s Day

Font Size   16
Imagica pairs up with UNICEF Super Dads campaign this Father’s Day

Imagica, India’s favourite family holiday destination, launched a first-of-its-kind partnership to support UNICEF India’s Super Dads, #EarlyMomentsMatter campaign on Friday. Super Dads is a new UNICEF initiative to celebrate fatherhood, and highlights the importance of love, play, protection and good nutrition for the healthy development of young children’s brains.

On this association, Pooja Shetty Deora, Board Advisory, Imagica said, “We are elated to be associated with UNICEF and to support their cause this Father’s Day. We understand the importance of quality time every child needs with their parents and that’s exactly what we promote at our parks.”

With more than 90 countries celebrating Fathers’ Day this month, the joint initiative invites families to post photos and videos of what it takes to be ‘super dads,’ using the hashtags #EarlyMomentsMatter and #BaapWaliBaat on their Instagram and Twitter accounts.

Imagica, with its strong connect and appeal among children and families will host a two-day awareness programme on June 17 and 18 at the park. The programme aims to leverage Imagica’s wide reach among its visitors with the crucial message that every father is equally responsible for the development of their child’s brain and nurturing their future.

UNICEF South Asia Ambassador Sachin Tendulkar, UNICEF India celebrity advocates Suresh Raina and Amir Khan are also supporting the campaign through online video messages.

Supporters will be encouraged to share nostalgic moments or a moment that challenges stereotypes about what dads do. 


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...