As we close in on the awards night of the Indian Marketing Awards 2014 - presented by Hindustan Times and powered by Colors, marketing campaigns from Tata, HUL, Parle, Dabur, Infosys, BJP, Satyamev Jayate and Philips have come under limelight by making it through the first screening round.
Jury members have high expectations of this stellar event, as they share their judging experiences with exchange4media. They are looking at IMA as a medium to recognise the fact that marketing is critical for organic growth of a business and plays a key role in creating, communicating, capturing and sustaining value for an organisation. The event has the biggest names in the industry taking part in the judging process.
Vinita Bali, who is heading the jury at the Indian Marketing Awards 2014, said, “I think these awards are a great way of recognizing, rewarding and inspiring talent in the industry. The way I see it, these are meant to inspire and celebrate. And they are also meant to think deeply about what is the enduring and lasting change you want to create as a result of the way we activate those brands, and some of things could perhaps be better captured in our drive for excellence.”
For Ranjan Kapur, Country Manager - India, WPP, it was a great experience judging IMA 2014. “First of all, sitting with great minds who made great contributions during the judging process. The jury meet was one of the few occasions in which one did not feel exhausted. This is because there were entries that were really impactful, and discussions that took place with the jury members were lively, to-the-point, divergent in views, but at the same time there was a convergence too. All awards will be given with a unanimous jury vote,” he said.
“I believe that this award should gather momentum in terms of better quality of entries, better participation, and also some more incisive insights which we gather. I think these awards have great potential, and I hope all other brand marketers take part in it in the years to come,” said Saugata Gupta, Managing Director & CEO, Marico.
Vijay Subramaniam, Managing Director - India & South East Asia, Bacardi India, said, “Judging by the entries, these awards are high on innovation, they are being creative, they are embodying excellence in business. Above all, what impressed me the most was that most of the entries had a social conscience at the centre of their message.”