Technology, media and social forces are changing the very nature of business. So is marketing. The purpose of a business can vary, but it eventually boils down to satisfying consumer requirement by replacing old products with new ones, each leading to a new marketing campaign.
To honour the most outstanding campaigns, exchange4media will hold India’s first marketing awards — Indian Marketing Awards 2014 — that will set the benchmark of marketing excellence in the country. The awards, to be held in November, will recognise the fact that marketing is critical for organic growth of a business and plays a key role in creating, communicating, capturing and sustaining value for an organisation.
IMA will have a rigorous two-stage judging process. The judges will look to reward innovation, strategic thinking, results and key outcomes that contributed value to the respective organisations. The shortlisted entries will be presented to the jury headed by Ms Vinita Bali, former Managing Director, Britannia. Other members of the jury will include the country’s foremost marketing practitioners and professionals from associated fields.
The awards categories of brand activation, brand extension, brand revitalisation, among others, reflect strategic marketing objectives that are common to all organisations. Submissions will be judged against the marketing achievements of all types of business – rather than just those of direct competitors in your industry sector.
The awards will be presented to organisations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries and diversity of marketing programmes.
“The purpose of Indian Marketing Awards is to advance the marketing profession and to unlock the potential of ideas, markets and businesses and realise their true value for customers and organizations,” said Annurag Batra, Chairman and Editor-In-Chief, exchange4media Group.
IMA will establish that marketing is purposeful, effective and measurable and it delivers business results, customer value and transformation. The awards are aimed at identifying emerging trends and extend knowledge sharing among marketing professionals in the country.