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IMA 2014: Dabur, BJP, Infosys, HUL, Satyamev Jayate lead in first round

IMA 2014: Dabur, BJP, Infosys, HUL, Satyamev Jayate lead in first round

Author | Ankur Singh | Monday, Nov 24,2014 8:31 AM

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IMA 2014: Dabur, BJP, Infosys, HUL, Satyamev Jayate lead in first round

To set the benchmark of marketing excellence in the country and honour the most outstanding campaigns, exchange4media has announced the entry shortlist for the Indian Marketing Awards 2014 – presented by Hindustan Times and powered by Colors. Marketing campaigns from Tata, HUL, Parle, Dabur, Infosys, BJP, Satyamev Jayate and Philips have made it through the first screening round.  

The awards, to be held on December 12, will recognise the fact that marketing is critical for organic growth of a business and plays a key role in creating, communicating, capturing and sustaining value for an organisation. The event has the biggest names in the industry taking part in the judging process.

The Grand Jury

Vinita Bali, Non- Executive Director, CRISIL, Titan Industries, The Wadia Group Companies and Parimal Glass Limited, is the jury chair. Amarnath Ananthanarayanan of Bharti Axa Life Insurance, Geetu Verma of HUL, Harit Nagpal of Tata Sky, Kamal Bali of Volvo India, Prema Sagar of Genesis Burson- Marsteller, Ranjan Kapur of WPP, Saugata Gupta of Marico India, Thomas Puliyel of IMRB International, Vijay Subramaniam of Bacardi India, Amit Burman of Dabur and Sangeeta Pendurkar of Kellogg India the members that constitute the grand jury that will decide which entries sweep the awards this year.

The Pre-screening Jury

The members of the pre-screening jury include Debabrata Mukherjee of Coca Cola, Vivek Sharma of Philips, Dinesh Garg of TTK Prestige, Prabhakar Tiwari of Ceat India, Aarti Ahuja of TCNS Clothing, Girish Shah of Godrej Properties, Sandipan Ghosh of Ruchi Soya Group, Anshul Punhani of Monster.com, Sandeep Aurora of Intel, Apurva Chamaria of HCL, and Saujanya Shrivastava of Bharti Axa Life Insurance.

With an aim to advance the marketing profession, unlock the potential of ideas, markets and businesses and realise their true value for customers and organizations, IMA 2014 is looking at setting new standards of marketing excellence, while recognising and honouring creativity, originality and effectiveness delivered by marketers.

Judges Talk

Vinita Bali, who is heading the jury at the Indian Marketing Awards 2014, said, “I think these awards are a great way of recognizing, rewarding and inspiring talent in the industry. The way I see it, these are meant to inspire and celebrate. And they are also meant to think deeply about what is the enduring and lasting change you want to create as a result of the way we activate those brands, and some of things could perhaps be better captured in our drive for excellence.”

“I believe that this award should gather momentum in terms of better quality of entries, better participation, and also some more incisive insights which we gather. I think these awards have great potential, and I hope all other brand marketers take part in it in the years to come,” said Saugata Gupta, Managing Director & CEO, Marico.

“Judging by the entries, these awards are high on innovation, they are being creative, they are embodying excellence in business. Above all, what impressed me the most was that most of the entries had a social conscience at the centre of their message,” pointed out Vijay Subramaniam, Managing Director - India & South East Asia, Bacardi India.

According to Geetu Verma, Executive Director - Foods & Refreshments, Hindustan Unilever Limited, this is a great platform. “I am particularly impressed with the entries in the B2B category. The quality of entries across was phenomenal. They leveraged technology to the fullest, and the amplification of ideas was very compelling.”

View detailed entry shortlist here:

Category Name Company Name Campaign Name Agency name
Brand Activation Tata Global Beverages Limited PO49: The Media Movement that changed the role of Women in Indian Elections Maxus India
Hindustan Unilever Limited Kan Khajura Tesan PHD India
U B Group Heineken Inner voice GroupM Media Pvt Ltd
Godrej Consumer Products Ltd Rang Do Yeh Pal  
Kellogg India Private Limited Kellogg's Breakfast Cabs Dialogue Factory 
       
 
Brand Extension Company Name Campaign Name Agency Name
Mother Dairy Fruit & Vegetable Private Ltd Mother Dairy - Brand Extension in Fresh Fermented Category  
93.5 RED FM RED LIVE  
Dabur India Pvt Ltd Dabur Pudin Hara Fizzzz DDB Mudra Group Pvt Ltd 
Dabur India Ltd Dabur Chyawanprash Flavours McCann Delhi
MTV INDIA Pepsi MTV Indies  
       
     
Brand Revitalisation Company Name Campaign Name Agency Name
Intel India #TimeForNew Learning with Intel Pulp Strategy Communications Pvt. Ltd
Gokaldas Intimatewear Pvt Ltd Enamor lingerie: changing the category codes of the entire Indian unorganised lingerie market Publicis
Mondelez India Foods Ltd.  Cadbury Dairy Milk Eclairs Relaunch Contract Advertising (I) Pvt. Ltd
American Express india American Express Monthly Blockbusters Ogilvy & Mather India
Philips India Go ahead, wear those shorts! Pulp Strategy Communications Pvt. Ltd
Allied Blenders & Distillers pvt ltd Brand Revitalisation Award - Officer's Choice  
  Dabur india ltd Dabur Honitus Brand Revitalisation case L&K Saatchi & Saatchi
       
       
Business-to-Business Marketing      
Company Name Campaign Name Agency Name
Reliance Petrochemicals Recron - Putting a 'Face' to a Brand Utopeia Comminicationz Pvt. Ltd.
Infosys Infosys Trends: 2014 in 90 Seconds Saatchi & Saatchi Focus Network
Infosys Infosys TradeEdge: Winning in Emerging Markets Saatchi & Saatchi Focus Network
SAP India  SAP Forum 2013, Gets Bigger & Better show biz 
Infosys Finacle Infosys Finacle 11E: Let's Simplify Banking Saatchi & Saatchi Focus Network
Luminous Power Technologies india Ltd Luminous Free Hit Evolve Brands Pvt Ltd
MTV INDIA YOUTH MARKETING FORUM  
       
       
Cause Related Marketing Company Name Campaign Name Agency Name
netCORE Solutions Pvt. Ltd Satyamev Jayate's Vote for Change Campaign  
Mathrubhumi Printing and Publishing Co. Ltd. Mathrubhumi SEED (Student Empowerment for Environmental Development) Maitri Advertising Works Pvt lLd
MTV INDIA MTV SENT THE YOUTH IN INDIA TO POLLING BOOTHS! - MTV ROCK THE VOTE  
Tata Motors Ltd/cvbu Hamare Bus Ki Baat Hai  
Hindustan Petroleum Corporation Limited HP Gas Suraksha Sanchetna Abhiyaan Leo Burnett
Reckitt Benckiser #UandMeAgainstDengue Interactive Avenues Pvt. Ltd
Channel V VithU App  
 
Consumer Insight Company Name Campaign Name Agency Name
Tata Global Beverages Limited PO49: The Media Movement that changed the role of Women in Indian Elections Maxus india
Coca-Cola India Belongingness Model for Consumer Insights Interactive Avenues Pvt. Ltd
Hindustan Unilever Limited Festival Dhamaka PHD India
Hindustan Unilever Limited Kan Khajura Tesan PHD India
Parle Products Pvt. Ltd. Parle-G "Pehle wali baat" Everest Brand Solutions
Jyothy Laboratories Ltd Henko-Echoing the changing apparel & consumer need  
Philips India Philips AquaTouch Pulp Strategy Communications Pvt. Ltd
Hindustan Unilever Limited Vlog-On! PHD India
 
Customer Relationship Marketing Company Name Campaign Name Agency Name
Domino's Pizza India Limited CUSTOMER RELATION MARKETING  
Mahindra & Mahindra-Automotive Division Mahindra UDAY - Building an Emotional Relationship that delivers Progress in life Hansa Customer Equity Pvt. Ltd.
EMC India EMC Transformation Coach Pulp Strategy Communications Pvt. Ltd
SAB TV SAB Prize Everest Brand Solutions
 SAB TV SAB ki Paathshala Everest Brand Solutions
SAP India  SAP Ace Award 2013 ShowBiz
Mahindra & Mahindra-Automotive Division I Live The Purple Club Life! Hansa Customer Equity Pvt. Ltd.
 
Digital Marketing, Social Media, Mobile Marketing Company Name Campaign Name Agency Name
Hindustan Unilever Limited Kan Khajura Tesan PHD India
Remit2India Remit2India - Dynamic Exchange Rate iProspect Communicate 2
Tata Global Beverages Limited PO49: The Media Movement that changed the role of Women in Indian Elections Maxus india
Star India Private Limited Satyamev Jayate Digital Campaign  
Colgate Palmolive (India) Ltd  Oral Health Month Red Fuse Communications
BJP BJP - Election Campaign Interactive Avenues Pvt. Ltd
Philips India Bladey Confessions Isobar
 
E-Commerce Company Name Campaign Name Agency Name
Tata Value Homes NHBD Everest Brand Solutions
DOMINO'S PIZZA INDIA LIMITED E-COMMERCE Quasar
Max Life Insurance pvt ltd E-life App - Social Media Application Maxus
 
Global Marketing Company Name Campaign Name Agency Name
Gujarat Cooperative Milk Marketing Federation Ltd. Marketing of Amul Products through trading in Global Dairy Trade (GDT)  
State Bank of India Global marketing initiative of SBI Span Communications
India Today Group India Today Conclave 2014 Twitter Mirror Activity  
South African Tourism South African Tourism  
 
Marketing Communication Company Name Campaign Name Agency Name
Hindustan Unilever Limited Kan Khajura Tesan PHD India
Nestle India Ltd MAGGI Veg Atta Noodles Publicis Communications Pvt. Ltd
Lenovo India Pvt.Ltd Lenovo S660 'VS' Campaign Ogilvy & Mather India
Hike Messenger Hike Up Your Life Taproot India
Dabur india ltd Dabur Honitus - marketing Communications L&K Saatchi & Saatchi
Bharatiya Janata Party If Content is King, Context is Queen then Distribution is Wazir Madison Communications Pvt. Ltd.
Tata Global Beverages Limited PO49: The Media Movement that changed the role of Women in Indian Elections Maxus india
 
Marketing on a Small Budget Company Name Campaign Name Agency Name
Coca-Cola India pvt ltd World Cup Trophy Tour (India) Interactive Avenues Pvt. Ltd
Phlips india pvt ltd Philips Future Lighting Event Crafter
Ruchi Soya Industries Ltd. Nutrela Soya Chunks - Healthy Tasty Mahabhog Utopeia Communicationz Pvt. Ltd.
93.5 Red FM Pothole Utsav  
(Amul) Gujarat Cooperative Milk Marketing Federation Ltd. World's First WhatsApp Contest - "Amul Kool Display"  
Vikatan Media Services Pvt Personalized Brand Connect Rowz N Lines
 
New Brand, Product or Service Launch Company Name Campaign Name Agency Name
Hindustan Unilever Limited Kan Khajura Tesan PHD India
Hindustan Unilever Limited Vlog-On! PHD India
Magnum Pursuit to Pleasure PHD India
DISHTV India Ltd ZING - A DISHTV PRODUCT McCann Erickson (India) Pvt. Ltd.
TVS Motor Co. Ltd. TVS Jupiter  
Star Sports Star Sports Refresh  
Axis Bank Ltd. Launch of the Senior Privilege Savings Account by Axis Bank  "To be young (at heart) India's most preferred bank  
MTV INDIA Pepsi MTV Indies  
Philips India Philips AquaTouch Pulp Strategy Communications Pvt. Ltd
Colgate Palmolive (India) Ltd  Sonam's Beauty Secret  Red Fuse Communications
 
Not-For-Profit Marketing Company Name Campaign Name Agency Name
Apollo Hospitals Emergency 24x7 Social Wavelength
Olympic Gold Quest Send Shiva to Sochi  
MTV INDIA MTV SENT THE YOUTH IN INDIA TO POLLING BOOTHS! (MTV ROCK THE VOTE)  
Zee Media Corporation Limited Aapka Vote Aapki Taqat  
Alpha g:corp Management Services Award for Not-for-Profit Marketing - Best CSR Initiative - "Let's Make Amritsar Sparkling" for AlphaOne, Amritsar PR GRID


To know more, click below:
http://www.exchange4media.com/ima2014/

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