Ahmedabad-based Ignite Mudra has rebranded Vinsura Wines to give it a distinct identity. The new logo is that of a grape leaf with ‘Vinsura Vineyards’ mentioned under the logo. The grape leaf symbolises plenty – celebration of life. The golden yellow colour of the leaf is an integral part of the brand and depicts richness, quality and maturity. It represents an experienced force of unparallel energy that brings Vinsura close to its consumers and is a symbol which will help us ensure an instant recognition in the market.
Speaking on the rebranding, Gopal Jadhav, COO, Vinsura Wines, said, “Vinsura as a brand has always been focused at the back-end producing quality wines. This branding exercise is an attempt to showcase our maturity and attention to detail.”
Vinsura Wines has created a robust network across India and has introduced a gamut of wines in the Indian market. “With seven years of experience in making some of the country’s best wines, Vinsura has decided that branding quality is as important as a quality wine. Drinking wine is a ritual that involves all the senses, and aesthetic beauty of packaging is also part of it. Roping in Ignite Mudra as their creative partner, Vinsura is ready with a whole new packaging experience for the wine connoisseurs,” added Jadhav.
Over the last seven years Vinsura has produced quality wines and expanded its distribution footprint. Adding to this muscle, Vinsura now has a new brand identity with a new logo and positioning. Even the paper for printing the labels has been carefully chosen and imported from Spain to be at par with the best international brands.