The Hyderabad Cricket Association has named Ignite Mudra as agency to handle the naming rights for Rajeev Gandhi International Cricket Stadium in Uppal.
The naming rights partner will have its brand name suffixed to the stadium and will also get exclusive visibility within the stadium. The duration of the partnership will be for 5 years. The naming rights partner will also get other exclusive benefits from HCA.
Gour Gupta, MD & CEO, Ignite Mudra, commented, “Partnering with organizations for naming rights of stadia is a common practice in mature sporting markets. Some of the famous ones being the Emirates Stadium, Allianz Arena, Minute Maid Park, Heinz Field. The legendary Oval was also renamed Kia Oval. Associating with an iconic landmark, is one of the fastest ways for brands to build affinity in a specific geography.”
Arshad Ayub, President, HCA commented “Naming rights is a win win for all partners. At the HCA, we are committed to creating and delivering impactful brand assets for our partner. This will also help us bolster our efforts to maintain a world class stadium, create excellent fan experiences and develop the sport further in the state.”