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IFRE 2007-08: Understanding the economics behind franchising

IFRE 2007-08: Understanding the economics behind franchising

Author | exchange4media News Service | Wednesday, Feb 27,2008 7:13 AM

IFRE 2007-08: Understanding the economics behind franchising

Indian Franchising and Retailing Expo (IFRE) 2007-08 put the spotlight on the franchising and retailing industry in India at a two-day event. The Expo was held in the Capital on February 22-23 and was organised by the exchange4media Group in association with Franchising Association of India (FAI). The Delhi event followed the regional events held in Mumbai and Bangalore. This is the second consecutive year of the Expo.

The biggest draw to the Expo this year was the two-day exhibition that saw the participation of over 60 Indian and international companies, including Titan Industries, Sify Technologies, Zapak Gameplex, Dr. Lal Path Labs, Team India Managers and Laurent & Benon, among many others. There were exclusive pavilions of Singapore and Malaysia at the Expo. The Singapore pavilion had Fly Entertainment, Blush Lingerie, Eye Relax, Astreem Corporation and Autosave as participants, while the Malaysian pavilion had Malaysia External Trade Development Corporation, Perbadanan Nasional Berhad, Ministry of Entrepreneur and Co-Operative Development, etc. There was an international pavilion housing brands like Dollar Store, Wellness Water Spa both from the US), Tru Frut ice-cream from Dubai, Mrs. Flowers, Café De Iyara, Dairy Farm, SMEI, Pata Jewel Cloning and Mini Pump from Thailand.

The summit began with a keynote address by C Y Pal, President, FAI. He said that franchising as a business model would grow at the rate of 30-40 per cent in the coming 4-5 years.

Rajeev Karwal, Founder & CEO, Milagrow was the moderator for the first session of the summit on ‘How to start a business in less than Rs 10 lakh’. The panelists included Paresh Rajde of Suvidhaa Infoserve, O P Manchanda of Dr Lal Pathlabs and Naresh Ajwani from Sify Ltd.

Samir Kuckreja of Nirula’s, Joydeep Singh of Yo! China, Major K V Rajan of Veta and Dale Tasharski, Deputy Sr. Commercial Officer, US Commercial Service, were the speakers of the second session on ‘How to become a franchisor’.

The session on ‘Deciding on the right real estate for your franchise’ had Ananta Raghuvanshi of Emaar MGF, Lakshmi Narayan of Real Estate Bank of India and Rahul Narvekar of Suncity Projects as panelists.

Pinakiranjan Mishra of E&Y moderated the session on ‘Understanding the economics behind franchising’. Sandeep Dutt of Book Café, Paul Merrifield, National Shopping Centre Development Manager, Aditya Birla Group, Manoj Chawla of The NIS Academy, Vivek Seigell of HCL DigiLife and Sanjay Shivnani of Career Launcher were the panelists of this session.

In the final session of the summit, Gautam Sahni of US Dollar Store, Sanjay Shivnani of Career Launcher and Vivek Seigell of HCL Digilife spoke about the franchise success stories of their brands. The entire summit was moderated by Jayant Kochar of Go Fish Retail Solutions.

The IFRE event culminated with the India Franchising Awards. This year, the process for selected the winners involved self-nomination option across 12 categories. The forms were validated by Ernst & Young, and the winners were chosen by a jury comprising C Y Pal; Pinaki Mishra, Partner, Ernst & Young; Vivek Kaul, National Director, Retail and Leisure Services, JLLM; Rajeev Karwal, Founder & CEO, Milagrow; Vinod Behl, Editor, Franchise Plus magazine; and Kalyan Kar, Editor, Aptech bag two awards – ‘Win-Win Franchising Partnership’ and ‘Indian Global Franchisor’ awards. Coffee Day Express, too, bagged two awards – ‘Franchise Growth Driver’ and ‘Indian Franchisor of the Year’ awards.

Cartridge World won the award for ‘New Concept in Franchising’, while HCL DigiLife bagged the ‘Supportive Franchisor’ award. HCL DigiLife was also a joint winner with ATR Jewellery Design for ‘Franchisee Innovativeness Award’.

Ceat Shoppe was declared winner of the ‘Innovative Franchise Model Award’. ‘Franchising Woman of the Year’ award went to Avalon Aviation Academy. The award for the ‘Indian Franchisee of the Year’ was also bagged by a lady, Rema Khosla of Arena Multimedia. This year no entry was found eligible for the awards in the ‘Franchisor for Emerging India’ and ‘Social Benefit Through Franchising’ categories.

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