Efforts of the British Virgin Island-based ICC Development International (IDI) to stop the airing of the ad campaign, ‘Britannia Khao World Cup has come to naught. Delhi High Court has refused to grant injunction against the ad campaign on the ground that Britannia Industries Ltd has entered into an agreement with Lintas India Ltd which has been duly authorised by ICC to execute such agreements.
According to counsels Britannia had also entered into a pact with Sachinam Travels, the ticketing and travelling agent duly authorised by a South African travel company to enter into such pacts. The South African company has in turn been authorised by ICC to issue tickets for such a campaign. The contents of these documents have not been refuted by IDI.
The ‘Britannia Khao World Cup Jao” campaign started in October 2002 and according to sources Britannia has already shortlisted 11 winners for going to South Africa and the name of the first winner is going to be announced shortly.
IDI has filed similar suits against Hindustan Petroleum Corporatioon Ltd (HPCL) and Philips. While the Delhi High Court has granted an injunction against HPCL, arguments are going on in the case against Philips.