Top Story


Home >> Marketing >> Article

IDBI Life Insurance launches #YoungChampsCampaign to support Badminton as a career

Font Size   16
IDBI Life Insurance launches #YoungChampsCampaign to support Badminton as a career

IDBI Federal Life Insurance Quest for Excellence and Pullela Gopichand Academy, launched #YoungChampsCampaign on Thursday. The initiative aims to promote grassroots badminton and encourage young talent in India to consider the sport as a career.

It will help youngsters under the age of 10 years to showcase their talent via a two-minute video. The winners of the contest will stand a chance to get trained at the Pullela Gopichand Academy in Hyderabad after going through a selection process.

Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about how badminton is emerging as a sport. “Badminton is the new cricket. The moment we saw Gopi, we thought to ourselves that he will change the face of badminton in the country,” said Shahane.

The CEO said that five years ago, people didn’t even know of IDBI Life Insurance. “We were probably the best kept secret in India. However, our marketing efforts, through choosing sports as a medium, differentiated us from the cluttered space,” he said talking about how brand and visibility have a big role to play. When quizzed about the investments in the initiative, he said, “We will spend our time and money in whatever it takes to create World Champions.”

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO