Top Story


Home >> Marketing >> Article

id8Labs plans to raise $6-8 million through private equity

Font Size   16
id8Labs plans to raise $6-8 million through private equity

Digital marketing agency id8Labs is planning to raise up to $6-8 million through private equity in the next three months.

Confirming this, Amit Tripathi, Managing Director, id8Labs, said, “We have appointed Viedea Capital Advisors to assist us in our fund raising plans. We are currently in talks with some private equity firms in India and the US, and are hoping to conclude the deal by June. We plan to raise $6-8 million in the first phase to expand our franchise in Indian and global markets through offices in Dubai, Singapore and Philadelphia.”

id8Labs, which currently has 100 employees on board, plans to double its workforce to 200 professionals in FY09.

Viedea Capital Advisors, Bangalore-based boutique investment bank, focuses on early and growth stage companies, especially in areas such as Mobile VAS, Internet, Retail, IT/ITES and Life Sciences.

“In our first year of operations, we have grown the business franchise to $9 million through acquisitions and consolidation of businesses of other Netweb Solutions group companies. Post consolidation, id8 Labs is now India’s first fully integrated online and digital media agency offering proprietary research, online creative and content solutions, search engine marketing, media solutions along with behavioral targeting and CRM,” Tripathi added.

Tripathi, founder of NetWeb Solutions Ltd, had earlier acquired 51 per cent stake of Percept Holdings in WebPercept on March 29, 2007, and re-christened it id8Labs. He co-founded WebPercept as a 51:49 joint venture in the early days of the dot-com era in 1999-2000. Later in October 2007, id8Labs also acquired the business franchise of eDesign Tree Inc in India and launched id8Labs Global in association with eDesign Tree in the US. Amit Shrivastava, co-founder of eDesign Tree, has taken over as CEO of id8labs Global.

id8 Labs currently has verticals like UTI MF, Maruti Zen, HSBC, HDFC Standard Life, Colgate, Crompton Greaves, RPG Group, Essar, DuPont, iflex, etc.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...