Top Story

e4m_logo.png

Home >> Marketing >> Article

ICC Cricket World Cup 2007’s mascot Mello says ‘Hello’ to India

28-July-2006
Font Size   16
ICC Cricket World Cup 2007’s mascot Mello says ‘Hello’ to India

Hardly had the football fever subsided, when original favourite – cricket – is back in the news again with the unveiling of the logo, mascot Mello and tournament schedule of the ICC World Cup Cricket 2007 on Thursday. LG Electronics, Hutch, Pepsi and Hero Honda are the global partners for the event.

Spread over 47 days, the World Cup will be played in the West Indies and will see 67 games with 16 warm up matches and 51 matches during the tournament from the Group Stage through to the final. Sixteen nations will be vying for the most coveted trophy in cricket.

Speaking at the event, Digvijay Singh, CEO, Nimbus Sports, representative of the global partners for the ICC Cricket World Cup 2007, said, “The four global partners have been sponsors of ICC Cricket for the past two Cricket World Cups. They have supported this ICC event over the years and their association has evolved and grown stronger. We are sure the ICC Cricket World Cup West Indies 2007 is going to be a huge success for the global partners and the ICC.”

A delegation from the Caribbean, led by Prime Minister of Grenada and Chairman of the Caribbean Community’s sub-committee on cricket, Dr Keith Mitchell, attended the ceremony. Malcolm Speed, ICC, Vice-President, and Chris Dehring, CEO, CWC, also presided over the occasion.

Updating the audience on the plans for the tournament, Dehring underlined the importance of India as an important market to ICC Cricket World Cup 2007, in multiple respects, as incumbent host of the next World Cup, as home to the largest television audience in world sport and as the base for the tournament’s four official global partners and two of the official sponsors.

Malcolm Speed emphasised the contribution of West Indies to world cricket. “Given the passion that West Indians have for cricket and the tremendous commitment shown so far by the governments and people of the region, we are confident that they will host an excellent Cricket World Cup,” he said.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India