IBD, a Percept Company, has won the strategic and creative mandate of Tokri.com, a Pune based hyper-local grocery and daily needs’ delivery brand. The agency won the account in a multi-agency pitch
Winning this pitch entailed a thorough strategic understanding of consumer behavior and the operating market dynamics. IBD’s understanding of creating ‘rapid brand value’ was put to use once again. IBD not only provided a differentiated strategy for Tokri.com, but also brought on board the actor Shraddha Kapoor as brand ambassador to ensure credibility and avail the advantage of association with the brand.
Neeraj Kansal, Founder, Tokri.com said, “IBD has added tremendous value in building our brand Tokri.com. They have been insightful and strategic, and delivered outstanding creative work. Having the right partner in today’s world of brand and business is critical for success. We are happy to have IBD as our communication partner, as they understand the nuances and pace of both the market and consumers. We are looking forward for some great creative work from IBD.”
Commenting on this prestigious account win, Rahul Gupta, Managing Director, IBD said, “For Tokri.com, it was important to offer a differentiated positioning in order to facilitate trial opportunities. Our strategy of designing a city specialist for Tokri.com, coupled with outstanding creative execution was the key factor for this win. We are very excited to have bagged this mandate; it shows our mettle and potential at handling brands across diverse categories and domains. We are excitedly looking forward to doing some good creative work on the brand.”