Top Story

e4m_logo.png

Home >> Marketing >> Article

IBD secures strategic and creative mandate of Tokri.com

14-September-2016
Font Size   16
Share
IBD secures strategic and creative mandate of Tokri.com

IBD, a Percept Company, has won the strategic and creative mandate of Tokri.com, a Pune based hyper-local grocery and daily needs’ delivery brand. The agency won the account in a multi-agency pitch

Winning this pitch entailed a thorough strategic understanding of consumer behavior and the operating market dynamics. IBD’s understanding of creating ‘rapid brand value’ was put to use once again. IBD not only provided a differentiated strategy for Tokri.com, but also brought on board the actor Shraddha Kapoor as brand ambassador to ensure credibility and avail the advantage of association with the brand. 

Neeraj Kansal, Founder, Tokri.com said, “IBD has added tremendous value in building our brand Tokri.com. They have been insightful and strategic, and delivered outstanding creative work. Having the right partner in today’s world of brand and business is critical for success. We are happy to have IBD as our communication partner, as they understand the nuances and pace of both the market and consumers. We are looking forward for some great creative work from IBD.”

Commenting on this prestigious account win, Rahul Gupta, Managing Director, IBD said,   “For Tokri.com, it was important to offer a differentiated positioning in order to facilitate trial opportunities. Our strategy of designing a city specialist for Tokri.com, coupled with outstanding creative execution was the key factor for this win. We are very excited to have bagged this mandate; it shows our mettle and potential at handling brands across diverse categories and domains. We are excitedly looking forward to doing some good creative work on the brand.”

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.