Top Story


Home >> Marketing >> Article

IAMAI unveils Mobile Marketing Casebook

Font Size   16
IAMAI unveils Mobile Marketing Casebook

As a first from the mobile marketing industry in India, the Internet and Mobile Association of India (IAMAI), unveiled the Mobile Marketing Casebook, in association with media investment company - GroupM and Times Group’s internet & mobile venture - Times Internet Limited (TIL). The pioneering casebook that was launched on Wednesday at the IAMAI Mobile Marketing Summit, is a précis account of some of the most successful marketing campaigns seen in the mobile industry in our country.

Giving the reader an informed glimpse into what heights can be achieved via marketing through the mobile medium, the Mobile Marketing Casebook was unveiled in the presence of Neeraj Roy, MD and CEO - Hungama Digital Media Entertainment, Rajesh Jain, Chief People Officer - NetCORE Solutions, Tushar Vyas, Managing Partner - South Asia - GroupM, Michele Raspone, CEO - Proscape Services and Nishant Rao, MD - LinkedIn India and Beerud Sheth, CEO - Webaroo.

Talking about the Casebook, Roy commented: “I am delighted that IAMAI has taken this initiative. I believe that the aspect of case studies is something we need to support a lot more. In this, we have put forward case studies of successful examples. We should also not shy from putting up case studies of those that have not worked.”

Rao said, “In India, we have always had a lot of innovation and creativity and hence it is a great feeling to have published this mobile marketing casebook, today. This book helps marketers see real world prototypes that they can be thinking through. It allows them to have a bank of ideas to play with and get into the specifics of how it happened. As we think of mobile marketing, the more we as marketers can make things simple and relevant to our customer, that’s where the success will be. This casebook allows us in a snippet to be that much more effective as marketers.”

Speaking on the same, Tushar Vyas, said, “This casebook is a compendium of successful local work where mobile has helped marketers in driving business results. I hope this casebook will help open imagination and inspire to creatively expand the boundaries of Mobile Marketing.”

The Casebook incorporates successful mobile marketing campaigns spanning industries like banking, automobiles, mobile gadgets, FMCGs.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends