Top Story


Home >> Marketing >> Article

Hyundai unveils the Getz at Rs 4.5 lakh

Font Size   16
Hyundai unveils the Getz at Rs 4.5 lakh

With the launch of Getz, India’s first Euro-style premium hatchback, Hyundai Motor India is ready to take on the competition. Getz has two variants -- GL and GLS -- which have been priced at Rs 4,50,000 and Rs 4,75,000 (ex-showroom) respectively in Delhi. The car is positioned between the B and C segment.

At the launch on Friday, B.H. Sung, Managing Director, Hyundai Motor India, said: “Getz, a much admired lifestyle brand in Europe and elsewhere, has been launched with the same rationale of providing cutting-edge technology in India.”

Hyundai Motor India Managing Director B.H. Sung (left) with President BVR Subbu at the launch of the Getz in New Delhi on Friday. (Photo: Suresh Gola)

“HMIL has sold over 6,00,000 cars in less than six years since commencement of commercial production,” he said, adding, “HMIL has touched the Rs 1,000-crore mark in exports in the first eight months of 2004 and has emerged as the largest exporter of cars.”

Highlighting the features of the car, B.V.R. Subbu, President, HMIL, said: “The car has been uniquely designed keeping in mind style and practicability. The car is spacious with the standard version having features like central locking, unlocking with tail gate, map pockets, power windows both front and rear and tilt steering.”

Getz GL has been priced (ex-showroom) in Mumbai at Rs 4,71,911, Bangalore Rs 4,57,232, Kolkata Rs 4, 57,231 and Chennai Rs 4, 54,503. The GLS variant is priced at Rs 4,98,000 in Mumbai, Rs 4,82,634 in Bangalore, Rs 4,82,635 in Kolkata and Rs 4,79,750 in Chennai.

“The dealers have been ordering around 16,000 cars and we have provided substantial numbers. The capacity at this stage is limited at around 1,000 cars a month. We hope to expand our capacity further,” he said.

Asked if there would be a diesel variant of Getz, he said: “We are not ruling out the possibility. However, as of now, we don’t want to go for CRDI (Common Rail Direct Injection) variant. Unless the CRDI is made significantly indigenous, it would not be appropriate to use this.”

Regarding the possibility of cannibalization, Subbu remarked, “If it can lead to the Santro market, then it would also lead to Palio, Esteem and Indica. So, a little bit of cannibalization is inevitable considering that we have positioned this model between two segments. If it cannibalizes, it would do so to the competitors.”

On C-segment sales, especially of Accent whose sales have been dipping, he said: “Between April and June, we have been struggling with the capacity plans. However, since July we have stabilized quite a lot.” Asked if they are planning to re-price the Accent, he said: “It’s an anti-consumer strategy and we don’t believe in reduction of prices. We don’t have a low value perception of our cars.”

Questioned about the Terracan in the SUV segment, which has not been doing too well, he said: “We had a target of 500 cars a year. This has been our limit. We are not in the business of just working as a trade house and believe in continuing to grow as manufacturers rather than as traders.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...