She is the perfect combination of grace and grit, and homemaker and career woman. There is even a day dedicated to her – March 1, which is celebrated as Woman’s Day. And to celebrate today’s woman, car manufacturer Hyundai Motor India Ltd (HMIL) is launching a week-long initiative that would give women just the drive she needs.
As part of a special marketing drive to coincide with Women’s Day, HMIL is offering the automatic transmission (AT) version of their flagship Santro with an attractive price tag only for women. The marketing exercise would continue all over the country for a week, which the company has termed as Women’s Week.
The ex-showroom price of Santro, which is between Rs 2.69 lakh and Rs 3.80 lakh, would be reduced by Rs 14,000 for women. And given the reduction in excise duty in the Union Budget 2008-09 for small cars, the price tag is expected to be even more attractive. Already, Hyundai has announced a Rs 16,000 cut in the prices of some of its models.
Apart from a reduction in price, HMIL is also offering a special finance scheme for women buyers in collaboration with Axis Bank Ltd, its financing partner. There will be a 0.75 per cent discount on the interest rate, while processing fee has been cut by 50 per cent.
Commenting on the special initiative, Rajiv Mitra, Head-Corporate Communication, said, “The automatic version of the Santro is a perfect choice for women drivers, given the city driving conditions as it does not require the driver to frequently change gears while driving. We are offering Santro as it is the largest selling car in the automatic segment with four-speed automatic transmission. The scheme will float through our dealers. As the volumes of the car under the scheme are limited and the market for automatic cars is small, we are not rolling out any campaign.”