Top Story

e4m_logo.png

Home >> Marketing >> Article

Hyundai makes upgrade to bigger cars easier

05-July-2008
Font Size   16
Share
Hyundai makes upgrade to bigger cars easier

Hyundai Motor India Ltd has announced a novel ‘exchange and upgrade scheme’ that allows customers to lower their monthly car loan payments even as they upgrade to a bigger car. The scheme is targeted at all those users of smaller compacts who want to upgrade to a bigger car but can’t because of the higher EMIs of a bigger car.

As per the new ‘exchange and upgrade’ scheme, customers can bring their smaller compacts to any Hyundai dealership and get an evaluation done there. The value of the compact would be considered as down payment to upgrade to a bigger Hyundai car. Typically, the equated monthly installment (EMI) value for a 48-month loan tenure works out to be an amount lower than the EMI for a smaller car. The scheme is open for all makes of car and upgrade is possible for the popular hatchback Santro, i10 or even bigger cars like the Accent and Verna.

Commenting on the offer, Arvind Saxena, VP, Marketing & Sales, Hyundai Motor India, said, “We want to see people upgrade to bigger compact cars and sedans, which would be more compatible with the lifestyle of our current customers and hence, we have tailor-made this scheme for all the owners of smaller hatchbacks, who were so far forced to use a smaller car because of budgetary constraints.”

“It is a pan-India offer. We will be bringing out print advertisements starting Monday, June 7. Our in-house agency Innocean is working on the ad. There would also be on-ground activities like road shows, and fairs organised by our dealers to create awareness amongst our customers,” Saxena added.

He explained, “Typically, a first-time car buyer opts for a compact car and subsequently upgrades. Hyundai is offering to make this upgrade process easier with the new scheme, especially at a time when inflation is high and the cost of loans has increased. In fact, the scheme has been structured in a way that will bring down the EMIs.”

The scheme will continue throughout July.

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...