Hyundai Motor India unveiled its mid-sized car, Verna, in the Capital on September 25. This is the first new vehicle launch from Hyundai India after the SUV Tucson in April last year. Verna has been priced between Rs 6.21 lakh and Rs 7.35 lakh. Verna is available in four variants – three in petrol and one in diesel – and is pitted against the Honda City.
Speaking at the launch, Hyundai Motor India Managing Director, H S Lheem, said, “When our team of market researchers and planners surveyed the market, they found an undefined yet clearly visible vertical split in the largest growing segment of the market. The Hyundai Verna addresses this segment. The car has received rave reviews in the US and European markets, and is now all set to drive into the hearts of our Indian customers.”
The petrol variants are powered by 1.6 litre engine while the diesel variant comes with a 1.5 litre engine. In order to ensure maximum safety, Verna is equipped with large diameter ventilated disc brakes and has features like fully automatic AC, front and rear centre armrests, a double DIN MP3 audio and electric outside rear view mirrors.
Manufactured at Hyundai’s plant in Chennai, Verna will be sold across the country through the company’s wide distribution network.
The company will be resorting to the conventional 360-degree approach to promote the car. It will be done in a phased manner with print and outdoor campaigns breaking simultaneously followed by television and radio.