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Hyundai celebrates 10 years in India with slew of special schemes, and a drive to Paris

11-September-2008
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Hyundai celebrates 10 years in India with slew of special schemes, and a drive to Paris

It is a birthday bash worth a drive in top gear. Hyundai Motor India Ltd (HMIL), the second largest car manufacturer and the largest passenger car exporter in the country, on Wednesday kicked off its tenth anniversary celebrations in India with pride and aplomb. The Korean automobile major announced a slew of attractive consumer-oriented schemes and promotions to mark the milestone.

More significantly, Hyundai roped in Olympic Gold medallist Abhinav Bindra to flag off its latest model, the Kappa i10, on a transcontinental Delhi to Paris Drive from the picturesque India Gate in the Capital in the morning. The ‘i’ Drive to Paris will culminate with the Kappa i10 participating in the Paris International Motor Show.

The transcontinental drive lasting a fortnight would pass through 10 countries, including Turkey, Italy, Greece, Austria, Slovakia, Hungary Poland, Czech Republic and Germany. The event has been co-sponsored by Hyundai partners Mobis, Shell, Bridgestone, Mando and HSBC.

Said HS Lheem, Managing Director, “Hyundai Motor India has had a highly successful 10 years of operations in India, and for this I must thank all our stakeholders, including our customers, vendors and the entire Hyundai family. Hyundai has always been proud of its iconoclastic status, whether it’s bucking industry trends or the introduction of the powerful Kappa engine.”

Lheem proudly informed that Hyundai accounts for 67 per cent of the total car exports from India. He also declared that by end-2008, Hyundai would reach the cumulative production figure of 2 million units.

Most importantly, Lheem said, “India is the largest overseas operations of Hyundai, and the parent company has decided to make India the hub for its small car production.” And he promised to launch two new models every year.

Arvind Saxena, Senior VP, Sales & Marketing, announced a range of marketing initiatives to mark the celebrations. Hyundai has launched a number of schemes and discount offers on the Santro (GL/GLS), i10 (MT/1.1L), Getz (1.3L, GLE), Accent (Executive), and all variants of the Verna, Sonata and Tucson brands. A free 24-carat gold coin on purchase of any model along with insurance or an MP3 player is assured on any purchase of a Hyundai vehicle. Besides, exchange offers ranging from Rs 10,000 to Rs 15,000 have also been thrown in as part of the birthday bash. These offers are valid for a limited period from September 14 -23, 2008.

Saxena further said that for the coming fortnight, as a limited edition initiative, all Hyundai cars would be sold with the logo “10 Years of Driving in India”. He also informed that HMIL had organised a photo contest, wherein all Hyundai users could publish their photographs, entitled ‘Happy moments with Hyundai’, on the Hyundai website. These pictures will be judged by a panel of eminent photographers and attractive prizes will be given to the winners.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.