Top Story

e4m_logo.png

Home >> Marketing >> Article

Hutch plans to expand retail presence in Chennai

17-August-2002
Font Size   16
Share
Hutch plans to expand retail presence in Chennai

Hutch, the third cellular service provider in the Chennai, is expanding its retail presence and experimenting with different retail formats.

The company's two-pronged retail strategy consists of five Hutch shops (2 company-owned and 3 franchisee outlets) and 150 tele shoppes across the city. While the focus of the tele shoppe would be on sales, the Hutch shop will be equipped to handle customer queries and complaints.

According to sources, Hutch has managed to grow the market by expanding the total subscriber base by 22,000 (from 2,86,000 in June 2002 to 3,08,000 in July 2002) in just one month. Of this, around 14,000 subscribers belong to Hutch.

Despite the growth the company believes that Chennai is still an under-exploited market. According to sources in other categories such as durables or non-durables, Chennai ranks third or fourth in the country but in the cellular space, the city is a distant sixth behind Hyderabad, Bangalore and even Kolkata. Lack of an effective and aggressive retail strategy is the major reason behind the low subscriber base.

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by