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Hutch ads to focus on online services

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Hutch ads to focus on online services

Hutch, the cellular services provider, will focus on spreading the word about its Hutch Online service in the next bout of advertising. The company has tied up with Yahoo! for e-mail, chat, Messenger service, ringtones and downloads. Hutch is now advertising its various value-added services in the current phase of its ad campaign.

Since it started its Chennai operations, Hutch has acquired around 25,000 subscribers in July and August while the l addition during this period to the cellphone user base in Chennai was 50,000.

Prior to Hutch's entry, the net additions per month ranged between 7,000 and 9,000 only.


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