Hunter Douglas India, aleaderin luxury window fashion products,has launched an engagement and interactive initiative through a portal.The company decided to firm up a reach-out programme with top interior designers in the country with the launch of an invitation only platform, christened Hunter Douglas Designers Club.
The platform supports the entire cycle of association with the influencer, namely, product familiarity, reach through exclusive Hunter Douglas Galleries, demonstration, implementation and finally rewards to the interior designer community. The whole idea stemmed from the fact that a new and exclusive product needed a much longer hand holding to establish its presence and scaling up amongst a closed group besides the brand wanted to resonate on a huge referral potential of the product. Itwas also important to integrate the entire value chain of its sales team, retail galleries and Interior designers in one common chord, which beautifully got achieved seamlessly with the technology intensive web platform,www.hunterdouglasclub.com.
PK Sundaramoorthy, Managing Director, Hunter Douglas Indiasaid, “The platform will help us achieve the three objectives of integrating personal relationships, customer outreach and managing sales behaviour of the interior designer community. Moreover, the web-based platform being available on a 24x7 format, it is flexible for the entire stake holder community to reach out and access, retrieve data in a flexible way which will be a great service differentiator.”
On the platform, an interior designer is able to list down all their specifications – customer prospects wise, view product galleries, link it to retail galleries, line up demonstrations, track the movement of prospect to sales, monitor sales and delivery cycles, installations, besides tracking their own sales pipeline.
Shivaji Mohinta, Business Head of Window Covering Products, Hunter Douglas India added here, “Through this programme we will provide priority service to the specifiers, no follow-ups would be required from the designers’ side as HDI and its franchisees would render all pre-and post-sales support after the specifications are logged in their dedicated web-page in the portal. Apart from this, Hunter Douglas Designer Club (HDDC) will be an ideal platform for select designers to engage, share ideas/ information, participate in contests and showcase their creative expositions. It will be a community of achievers’ in the field of Interior design all under the umbrella of HDDC.”