Shalini Raghavan who was Global Brand Director - Dove Masterbrand at Hindustan Unilever Limited, has moved to L’Oreal as Marketing Head for the brands Consumer Products Division in India.
As Global Brand Director - Dove Masterbrand at Hindustan Unilever, Raghavan was responsible for the brand in Asian and African markets. Her role included optimising brand equity consistency and driving stronger growth for the brand.
Prior to this, she also enjoyed different roles at HUL which included Head - Lakme and Beauty Capability, Regional Marketing (Innovation) – LUX, South Asia, Senior Brand Manager – Water and Area Sales and Customer Manager.
She leverages over 13 years of experience in sales, marketing and brand management for leading brands in Food, Consumer durables (Water Purifiers), Skin Care and Makeup.
She also has brand-building expertise across: TV advertising, PR, Celebrity endorsements, Digital, Print, Outdoor & In- store Point of Sale, and has designed brand experiences beyond TV through digital channels in the beauty space, interactive experiences (through direct to consumer and direct to professionals programs) and retail spaces for Ponds and Lakmé .