Top Story

e4m_logo.png

Home >> Marketing >> Article

HUL's Atit Mehta to join BYJU’s as Marketing Head, India & International Markets

27-December-2017
Font Size   16
Share
HUL's Atit Mehta to join BYJU’s as Marketing Head, India & International Markets

Atit Mehta, VP & Head of Media Sequoia Capital, will be taking over as the new Marketing Head, India and International Markets at BYJU’s. Highly placed sources have confirmed this development.

It must be mentioned that in the last two years BYJU'S, an institution established by Byju Raveendran as a training center for CAT exams, has metamorphosed into an online edtech unicorn.

Prior to joining Sequoia Capital in January 2015, Mehta was Media Director at Hindustan Unilever Ltd for over six years. He has also served stints as Country Media Manager- Colgate Palmolive and Business Director- GroupM.
Mehta holds Masters in Marketing & Advertising from the Lala Lajpatrai Institute of Management.

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by