Global leader in lifestyle computing, Hewlett-Packard (HP), is getting ready to take on the competition from Apple and Sony which are expected to introduce their ‘cult brands' in the domestic luxury notebook market by this year end.
"Towards this and to further strengthen our market leadership in the luxury notebook market in the country, we are lining up eight models under the Pavilion brand with a slightly ‘break-through technology' that would be big for us. All the new products, prices of which would range from Rs 35,000 to Rs 1 lakh, would be launched gradually between July and September this year," Shubhodip Pal, head (consumer-marketing, personal systems group), HP India, told Business Standard.
In the notebook market in India, HP retained the top slot with a market share of 37 per cent in 2007 in terms of unit shipments, followed by Lenovo and Acer with 16 per cent and 10 per cent respectively. In the luxury segment, HP currently has six models and enjoys a market share of 40 per cent. As per IDC data, the notebook PC shipments touched 1.8 million units in 2007, as against 980,000 units in 2006.
At present, HP's ‘value-for-money' brand Compaq contributes 60 per cent to its total notebooks business in the country, while the Pavil-ion range accounts for the rest. "The ratio is not going to change during this year.
We, however, are buoyant on the changing lifestyle computing trends especially in tier-II and tier-III cities, which is expected to help us retain our leadership position," Pal added.
The notebook market, he said, was no longer remained a tier-I phenomenon but was going beyond that to tier-II and tier-III cities like Ludhiana, Jalandhar and Visakhapatnam due to price erosion and increasing affordability.
As part of its aggressive ‘go-to-market' strategy, HP is also planning to expand its retail footprint across 600 cities and expand its HP World outlets to 150, from the present 132. "Besides, plans are on the cards to expand our retail partner network, including multi-branded outlets and large format retailers to 6,000, from 4,100 by this year end," Pal said.