Top Story

e4m_logo.png

Home >> Marketing >> Article

HP Smart Office campaign to hit market by June

29-April-2004
Font Size   16
Share
HP Smart Office campaign to hit market by June

IT major Hewlett Packard India, a company with a global sales volume of $72 billion, plans an extensive print campaign for its new products, solutions, services and partnerships for Small and Medium-sized Businesses (SMB), Shuchi Sarkar, Head, Marketing, informed exchange4media.com today.

The Smart Office campaign will hit the market by first week of June. According to Sarkar, for the first time vernacular press will be used as an effective advertising tool alongside leading national dailies. The campaign of the product has been developed by Publicis. Once the print campaign kicks start, other promotional activities like road shows will follow suit across the country. “The basic objective of all these marketing initiatives will be to create awareness among SMBs about the newly launched affordably-priced solutions,” she said.

Addressing media persons on the occasion, Ravi Swaminathan, Vice President, Personal Systems Group, said HP was anticipating a growth of 25 per cent this fiscal for its SMB range of products. A $21-billion market is available for these products and HP has partnered with nearly 3,000 vendors across the country for its general products. The specialised range would be handled by over 150 vendors, he added. The group has also worked out partnership strategies with players specialising in sectors like healthcare, education etc, he informed.

As cost continues to be one of the key considerations for SMBs, HP’s own financial services would offer a suite of lifecycle financial programmes, tailored specially for these businesses. Tie-ups with other financial institutions were also in the offing, Swaminathan said.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking