IT major Hewlett Packard India, a company with a global sales volume of $72 billion, plans an extensive print campaign for its new products, solutions, services and partnerships for Small and Medium-sized Businesses (SMB), Shuchi Sarkar, Head, Marketing, informed exchange4media.com today.
The Smart Office campaign will hit the market by first week of June. According to Sarkar, for the first time vernacular press will be used as an effective advertising tool alongside leading national dailies. The campaign of the product has been developed by Publicis. Once the print campaign kicks start, other promotional activities like road shows will follow suit across the country. “The basic objective of all these marketing initiatives will be to create awareness among SMBs about the newly launched affordably-priced solutions,” she said.
Addressing media persons on the occasion, Ravi Swaminathan, Vice President, Personal Systems Group, said HP was anticipating a growth of 25 per cent this fiscal for its SMB range of products. A $21-billion market is available for these products and HP has partnered with nearly 3,000 vendors across the country for its general products. The specialised range would be handled by over 150 vendors, he added. The group has also worked out partnership strategies with players specialising in sectors like healthcare, education etc, he informed.
As cost continues to be one of the key considerations for SMBs, HP’s own financial services would offer a suite of lifecycle financial programmes, tailored specially for these businesses. Tie-ups with other financial institutions were also in the offing, Swaminathan said.
Our typical marketing budget is usually 10 per cent of the topline spend
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