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HP kicks off road shows to promote brand equity

27-June-2002
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HP kicks off road shows to promote brand equity

Hewlett Packard Indian Private Limited, a leading provider of products, technology solutions and services, spanning IT infrastructure, PC and access devices, global services and imaging and printing, has outlined an elaborate strategy to enhance its brand equity by tapping emerging opportunities in large format printer segments.

As a part of new strategy roadmap, HP has planned road shows in major metros to drive digital printing adoption in high potential signage, photography, pre-press and proofing market. The first road show was organised in New Delhi on June 26 in which Jose M Simon, Worldwide Business Manager, large format printer gave his presentation on complete range of most effective and economical solutions by HP Printers. This will be followed by the road shows in Mumbai (June 28), Chennai (July 3) and Bangalore (July 5).

According to latest IDC report, HP shares in graphic art ink jet market stands at 39%, with 959 shipment units. The company has however chalked out an action plan to considerably increase its market share by expanding its operations from existing 14 cities to 26 cities in next two quarters. "We will be tapping B and C cities as the Metros are already saturated. These cities offer big potential in view of the retail boom," tells V Krinshnan, GM, Marketing Imaging and Printing Group, HP India Private Limited.

Expanding the present network of 41 channel partners across the country form the central part of HP's strategy to boost its branding. The other imaginative plan by HP include training of channel partners, tie-up with hardware and software solution providers in order to give affordable, inpactful and holistic solutions to meet customer needs.

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