Top Story


Home >> Marketing >> Article

HP expands PC offering in India with new TouchSmart IQ500 series

Font Size   16
HP expands PC offering in India with new TouchSmart IQ500 series

Hewlett-Packard India has unveiled a new generation of all-in-one PCs – HP TouchSmart IQ500 series – in the country. Priced at Rs 87,990, the new TouchSmart PC is targeted at the 25-35 age group.

HP TouchSmart PCs are designed to resemble the lines of a messenger bag and to fit wherever life happens. Without using a keyboard or mouse, consumers can play music and create playlists, zoom in or out of photos, and quickly check the weather or watch TV.

Richard Walker, Senior Vice President and Worldwide Head, Consumer PC Business Unit, Personal Systems Group, Hewlett-Packard Company, said, “HP engineers have created a fun, engaging and simple touch experience for the home that nobody else offers today.”

“The introduction of a touch computer with such a strong focus on digital entertainment opens the door to an entirely new way for consumers to engage with their content. HP TouchSmart PCs will allow people to interact with their photos, videos, music and games in unique ways, plus they do everything that you’d expect from a traditional PC,” said Rajiev Grover, Director – Consumer Products, Personal Systems Group, Hewlett-Packard India.

Grover added, “As part of our promotions activities, we will be doing advertising in TVC, print, outdoor and below the line. We will be targeting lifestyle and sports magazines. The TVC is breaking in news and entertainment channels. The campaigns will break in a week’s time.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...