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HP expands PC offering in India with new TouchSmart IQ500 series

14-August-2008
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HP expands PC offering in India with new TouchSmart IQ500 series

Hewlett-Packard India has unveiled a new generation of all-in-one PCs – HP TouchSmart IQ500 series – in the country. Priced at Rs 87,990, the new TouchSmart PC is targeted at the 25-35 age group.

HP TouchSmart PCs are designed to resemble the lines of a messenger bag and to fit wherever life happens. Without using a keyboard or mouse, consumers can play music and create playlists, zoom in or out of photos, and quickly check the weather or watch TV.

Richard Walker, Senior Vice President and Worldwide Head, Consumer PC Business Unit, Personal Systems Group, Hewlett-Packard Company, said, “HP engineers have created a fun, engaging and simple touch experience for the home that nobody else offers today.”

“The introduction of a touch computer with such a strong focus on digital entertainment opens the door to an entirely new way for consumers to engage with their content. HP TouchSmart PCs will allow people to interact with their photos, videos, music and games in unique ways, plus they do everything that you’d expect from a traditional PC,” said Rajiev Grover, Director – Consumer Products, Personal Systems Group, Hewlett-Packard India.

Grover added, “As part of our promotions activities, we will be doing advertising in TVC, print, outdoor and below the line. We will be targeting lifestyle and sports magazines. The TVC is breaking in news and entertainment channels. The campaigns will break in a week’s time.”

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