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How do companies that define the future of business behave? Know from Wolff Olins’ Charles Wright

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How do companies that define the future of business behave? Know from Wolff Olins’ Charles Wright

As exchange4media Conclave, presented by Jagran prepares to take on the changes in data and technology that impacts the very face of marketing, one of the basic questions in front of companies is what should be the mindset and the thought process of a company when it is headed into a fully digitised future, in all aspects of the business.

Taking on the question is Wolff Olins Managing Director Charles Wright, speaking at the exchange4media Conclave’s Delhi edition on October 22, 2012.

Wolff Olins is a global brand consultancy with offices in London, New York and Dubai. Its clients are leaders in various categories including technology, culture, media, retail, industry, and non-profit organisations.

As a MD and member of the leadership team at Wolff Olins, Wright’s specific responsibility is to build the company’s business in Asia. Wright has led some of Wolff Olins’ most complex projects. His projects tend to be global in nature and often involve using brands to stimulate new growth or enter new markets.

He has led all recent work with our clients in India: Tata Docomo, Hero Motorcorp, and Adani. Other significant clients include PwC, Airtel, Grameenphone Charles leads and inspires their people, as well as driving, facilitating and delivering strategy and innovation for big corporations. His passion lies in interpreting business problems as creative challenges and facilitating groups to do something new, exciting and meaningful.

Wolff Olins’ clients include London 2012 Olympics, Tate, GE, Unilever, Sony Ericsson, (RED), New York City, Mercedez-Benz, AOL, PWC, Asian Art Museum, and Orange. In India, we are behind the work for Adani, Hero Motorcorp and Tata Group amongst others.

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