Top Story

e4m_logo.png

Home >> Marketing >> Article

Housing.com now raises Rs. 100 crore funding from Softbank

22-January-2016
Font Size   16
Housing.com now raises Rs. 100 crore funding from Softbank

Housing.com has announced that it has secured a fresh round of funding from Softbank, its largest investor. The new Rs.100 crore infusion will well-capitalise the company to drive its new strategy and growth plans.

Commenting on the development, Jason Kothari, Chief Executive Officer, Housing.com said, "Softbank is one of the world’s largest and most successful investors.  Their continued support as both investors and advisors to Housing.com is invaluable to us and signifies their long-term commitment to the Company.  We are now well-capitalized to aggressively execute on our focused strategy and growth plans and believe 2016 will be a great year for the Company.”

The Company has established a focused strategy on buying and selling homes, the largest and most lucrative segment of the real estate market.   With 85 million visits in 2015 and 1.7 million verified listings to date, the highest in the market, Housing.com is building scalable revenue streams around its world-class product, market leading demand and supply, and is also going deeper in the value chain towards facilitating and fulfilling transactions.

In addition, Housing.com acquired the largest online community for real estate (India Real Estate Forum), a popular CRM for developers (HomeBuy360), and a leading data analytics and due diligence company for real estate (Realty Business Intelligence).  These companies and their unique capabilities will be leveraged to further the Company’s strategy and growth plans.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign