HouseFull, a furniture brand with strong online presence, has awarded its agency mandate to two divisions of the MullenLowe Lintas Group. Lowe Lintas Delhi takes on the creative agency role for HouseFull, while LinTeractive Delhi takes on digital marketing. The two divisions will collaborate and work as a seamless on and offline team and partner HouseFull.
Commenting on the appointment, Akshay Chaturvedi, CEO, HouseFull said, “We welcome Lowe Lintas and LinTeractive as our brand partners for HouseFull. We were really impressed with their holistic thinking that went beyond the conventional approach. The thing about Lowe Lintas is that apart from a fantastic creative sense, they possess a sharp business acumen which is strategically superior to its peers. This is important for a brand like ours which has aggressive plans and wants to have a nimble startup-like culture with an eye on a rapid scale-up.”
On winning the new mandate, Naveen Gaur, President, Lowe Lintas Delhi said, "We are thrilled to win the communications mandate for a brand like HouseFull, which has taken it upon themselves to be extremely aggressive challengers in the highly competitive sector of online furniture and home decor. We at Lowe Lintas, will bring to the table, our sharp and insightful understanding of the e-commerce business along with the emerging modern Indian buyer. What makes it special is that we managed to win the mandate for both above-the-line as well as digital communication. We approached the problem in an integrated manner, with a motley crew of our folks from different specializations and the results are extremely encouraging to say the very least."
Sumanta Ganguly, EVP – LinTeractive added, “We see a great opportunity in HouseFull to win category conversations through our platform thinking and creative approach. A category that is today in a hyper-competitive state requires not just creative thinking but also focus on pushing the right interactions on the platform."
HouseFull.com is currently in the middle of ramping up its e-commerce operations with specific thrust on logistics and customer service. They are also foraying into premium furnishings as a marketplace. Equipped with an in-house Research and Development team for engineering the furniture, its products are designed keeping in mind Indian tastes and preferences, and are high on utility and look stylish in their own unique way.