Horlicks is set to begin the second year of its National School programme – Horlicks Wiz Kids 2005. School children from 250 schools have been invited and would be participating in the city finals event scheduled on September 3.
Horlicks Wiz Kids is a concept developed by the brand, which focuses on literary and cultural events. Emvies, the most prestigious awards in the media fraternity, had awarded Horlicks Wiz Kids 2004 a gold in the Best Event Innovation category.
Horlicks Wiz Kids 2005 presents an opportunity for youngsters to participate, perform, witness, cheer and learn about their inherent talent. The programme will now reach out to school children from 25 cities from Classes I to XII covering nearly 200,000 students from 4,500 schools to take part in 40 different competitions on diverse subjects such as music, literature, dance, singing, writing, speaking, creativity, talent, art and design.
“Horlicks’ ongoing endeavour is to reach out to school children and create a much needed arena for them to showcase their talents and build confidence in themselves. Horlicks, now proven to make kids taller, stronger and sharper, will continue to focus on participation through inter-school cultural and literary activities,” said Shubhajit Sen, General Manager - Marketing, GlaxoSmithKline Consumer Healthcare.
A core feature of Horlicks Wiz Kids 2005 will be the Horlicks Wiz Team contest, which will run parallel to the main event. Horlicks Wiz Team is the search of the sharpest students of India. The participants will be tested at school and city levels, culminating in a thrilling national final to find India’s Horlicks Wiz Team 2005.
The main centres for the event will be Bangalore, Chennai, Madurai, Kochi, Kolkata, Delhi, Hyderabad and Mumbai. It will also travel across to sub-centres such as Coimbatore, Thiruvanthapuram, Jamshedpur, Ahmedabad, Patna, Lucknow, Guwahati, Jaipur, Ludhiana, Pune, Vizag, Chandigarh, Bhuvaneshwar, Nagpur, Bhopal, Varanasi and Raipur across a period of five months from July to October 2005.