Top Story

e4m_logo.png

Home >> Marketing >> Article

Honda spreads its sports DNA with CBF Stunner

01-July-2008
Font Size   16
Share
Honda spreads its sports DNA with CBF Stunner

In keeping with the rising demand for sports bikes, Honda Motorcycle & Scooter India Pvt Ltd (HMSI) has unveiled its latest offering, the 125cc CBF Stunner. Priced between Rs 47, 070 and Rs 52, 990 the CBF Stunner is aimed at the youth and seeks to take forward Honda’s sports DNA.

The two-wheeler major is coming out with television and print campaigns in July to support the launch and popularise the new sports bike.

According to company officials, Honda overall had 11 per cent market share, with the closest competitors being Bajaj and TVS.

Speaking at the launch, S Aoyama, President & CEO, HMSI, said, “Honda believes and practices the philosophy of ‘I Enjoy’ that also reflects in our campaigns. CBF Stunner is a reflection of Honda’s worldwide focus on sports bikes, and we hope that Indian youngsters will enjoy Honda’s sports DNA. In India, we will continue to bring exciting products and be a full line company by 2010, starting with 100cc motorcycles and fun bikes.”

NK Rattan, Head-Sales & Marketing, HMSI, said, “The CBF Stunner is Honda’s answer to youngsters’ desire to own an affordable sports bike. This new bike carries Honda’s sports DNA with sharp, muscular style and high performance 11 bhp Honda engine. The CBF Stunner would be available at all our dealers by the third week of July. With the launch of this new bike, we expect our sales for all models to reach 10 lakh units in 2008-09.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group