Market research is seeing some paradigm shifts driven by technological innovations, internet, mobile devices, social media and analytics as well as the ever increasing demands for faster, better and more impactful insights. Ajith Sankaran, SVP, Marketing Intelligence, Blueocean lists 7 key trends
Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is extremely encouraging. The industry is grow...