Marketing
News


Guest Column: 7 key trends in Market Research in 2015: Ajith Sankaran

Market research is seeing some paradigm shifts driven by technological innovations, internet, mobile devices, social media and analytics as well as the ever increasing demands for faster, better and more impactful insights. Ajith Sankaran, SVP, Marketing Intelligence, Blueocean lists 7 key trends

Interview - PR Watch
Jaideep Shergill
CEO, MSLGroup India

Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is extremely encouraging. The industry is grow...

CAMPAIGNs
Archives: News

Guest Column: 7 key trends in Market Research in 2015: Ajith Sankaran

By guestcolumn@exchange4media.com Friday May 22, 2015

Market research is seeing some paradigm shifts driven by technological innovations, internet, mobile devices, social media and analytics as well as the ever increasing demands for faster, better and more impactful insights. Ajith Sankaran, SVP, Marketing Intelligence, Blueocean lists 7 key trends