Private sector banks are the top ad spends contributors in the BFSI segment including ICICI Bank, Kotak Mahindra, HDFC Bank, Axis Bank and Yes Bank. Most of them saw high over 20% growth in their net profit in Q2. The reason for this was strong growth in home, automobile and personal loans, healthy net interest income (NII) growth which is a difference between interest earned and interest expended and other income growth
Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is extremely encouraging. The industry is grow...