“Today the brand is no longer talking to one consumer, but two consumers are talking to each other, with the brand in between,” said D Shivakumar, Chairman & CEO, PepsiCo in his keynote speech at Nasscom MarTech Confluence 2015
Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is extremely encouraging. The industry is grow...