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Mullen Lintas Mumbai creates inaugural brand campaign for MTV BEATS

The tagline 'Blood mein hai beat' draws from India's obsession with Bollywood music, reinforcing the belief that music is part of every Indian's DNA, says Ferzad Palia, Head, Youth and English Entertainment, Viacom18

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Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is extremely encouraging. The industry is grow...

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Mullen Lintas Mumbai creates inaugural brand campaign for MTV BEATS

By content@exchange4media.com Saturday Mar 25, 2017

The tagline 'Blood mein hai beat' draws from India's obsession with Bollywood music, reinforcing the belief that music is part of every Indian's DNA, says Ferzad Palia, Head, Youth and English Entertainment, Viacom18