Top Story

e4m_logo.png

Home >> Marketing >> Article

HLL to tap rural market for toothpaste brands

21-February-2002
Font Size   16
Share
HLL to tap rural market for toothpaste brands

Hindustan Lever Limited (HLL) is rejuvenating its oral care portfolio to arrive at a 50:50 sales turnover ratio between its rural and urban sales for its two toothpaste brands, Closeup and Pepsodent. The company plans to put all its additional resources behind its two power brands to divide its sales turnover equally between the urban and the rural markets.

According to company sources, 60 per cent of HLL's oral division's turnover comes from the urban markets while rural sales comprise the rest. The company is now attempting to tilt the balance towards the rural markets to achieve an equal sales turnover ratio between the two.

With Aim out of its portfolio, HLL now intends putting all its might behind Closeup and Pepsodent to penetrate rural markets.

According to market research agency ORG-MARG, HLL has a combined market share of 36 per cent in the oral care category, while Colgate still reigns on top with a 46.6 per cent value share. The company also intends increasing the presence of its two brands in some select markets.

Source: Business Line

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education