Top Story


Home >> Marketing >> Article

HLL plans to enter bottled water segment

Font Size   16
HLL plans to enter bottled water segment

Hindustan Lever Ltd (HLL) plans to enter the business of bottled water by the end of the current fiscal. The company would also be expanding its service line of businesses during the year.

The product would be novel to the Indian market and will not have a competition per se in the segment. It would be different from the water purifiers currently available in the Indian market.

HLL’s foray into the drinking water market is part of the company’s ‘Project Millennium’ strategy, which chart the course of FMCG giant entering fast growth areas. The idea is to provide consumers a product that is economical as well as durable.

HLL would price the product much lower to the water purifiers currently available. Besides, the company would also extend its service line of business during the current fiscal to garner market share and volumes for its products.

The company’s strategy is to rope in channel partners in all service business line where it lacks the expertise to run the show.

Source: Financial Express


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by