Hindustan Lever Ltd (HLL) has joined hands with family grocers (who are part of its Super Value programme) to convert their stores into self-service units.
Four `Super Value' stores have been converted into self-service stores in Delhi. (HLL had earlier tied up with grocery stores to convert them into Super Value stores offering freebies and promotional activities.)
These self-service stores offer shoppers the advantage of touch-and-feel like in modern trade stores and help make the shopping experience "more personalised and fulfilling."
Mr Sanjay Dube, Executive Director - Sales & Customer Development, HLL, said, "The self-service stores use the best practices of the modern trade such as category lay outing and standardised units to deliver a better shopping experience to shoppers."
"The project is a result of our extensive work in understanding shopper behaviour and preferences and for building competitive capabilities in distribution and trade and winning at the point of purchase," adds Mr Dube.