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HLL offers self-service stores

HLL offers self-service stores

Author | Source: Business Line | Saturday, Sep 30,2006 7:51 AM

HLL offers self-service stores

Hindustan Lever Ltd (HLL) has joined hands with family grocers (who are part of its Super Value programme) to convert their stores into self-service units.

Four `Super Value' stores have been converted into self-service stores in Delhi. (HLL had earlier tied up with grocery stores to convert them into Super Value stores offering freebies and promotional activities.)

These self-service stores offer shoppers the advantage of touch-and-feel like in modern trade stores and help make the shopping experience "more personalised and fulfilling."

Mr Sanjay Dube, Executive Director - Sales & Customer Development, HLL, said, "The self-service stores use the best practices of the modern trade such as category lay outing and standardised units to deliver a better shopping experience to shoppers."

"The project is a result of our extensive work in understanding shopper behaviour and preferences and for building competitive capabilities in distribution and trade and winning at the point of purchase," adds Mr Dube.

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