Top Story


Home >> Marketing >> Article

HLL expects double digit growth in Haircare segment

Font Size   16
HLL expects double digit growth in Haircare segment

The haircare division of FMCG major Hindustan Lever Ltd is expecting a high double digit growth following the price cut initiated by the company for its shampoo brands Sunsilk and Clinic Plus.

HLL, the market leaders in the Rs 1000-crore shampoo market in the country, was forced to bring down prices from Rs 2.50 per sachet to Rs 2 and from Rs 1.50 to Re 1 respectively besides introducing a 50 paise sachet in July following stiff competition from low priced rivals impacting growth in the segment.

According to sources the haircare division, contributing to nearly eight per cent of the total revenue of HLL, is not having any immediate plans to enter into herbal shampoo segment. However the company is constantly monitoring the market and would introduce new products if it could drive a revenue growth of Rs 20 crore to Rs 25 crore in the first two years of launch.

The sachet segment accounting for 50 per cent of the shampoo volumes in the country is also the segment witnessing maximum competition. Ruling out any increased spend on advertisement source said that there may be reallocation in certain segments. The haircare division accounts for nearly 10 to 12 per cent of HLL’s advertisement spend.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.