Hindware, one of India’s leading sanitaryware brands, has rolled out a co-branded TVC in association with the much-awaited film Raees, starring superstar Shah Rukh Khan. The upcoming action-crime thriller film by National Award winning director Rahul Dholakia, and produced by Red Chillies Entertainment and Excel Entertainment, stars Mahira Khan and Nawazuddin Siddiqui, along with Khan.
Conceptualised by Red Chillies Entertainment, the promotional TVC aims at bringing out the common attributes between the brands Hindware and SRK, both of whom “inspire admiration”.
The TVC is a slick amalgamation of memorable scenes from Raees, with premium product shots of Hindware Italian Collection highlighting SRK’s style and Hindware designs.
Speaking about the cobranded TVC, Manish Bhatia, President, Building Products Division, HSIL Limited, said, “We are very proud to have Shah Rukh Khan as the Brand Ambassador for Hindware for the last two years. We have collaborated on various occasions, including his previous movie Fan. Hindware, as a brand, closely identifies with Shah Rukh’s sense of style, innovation and passion. Over the years, SRK has continuously reinvented the way Indian cinema is looked at. Similarly, Hindware has evolved and innovated the sanitaryware industry in India.”
Brand ambassador Shah Rukh Khan said: “Personally, I admire the innovation that Hindware brings to the bathroom space in India. Their commitment to improving lives and delivering high quality solutions is legendary.”
“The brand continuously makes efforts to do something different for their consumers and brand partners, which is a testimony to their revolutionary growth,” added Khan.
The TVC will be aired in theatres across 50 cities in India for four weeks. It will be also be available online on YouTube across top 100 channels for 14 days.