Every conversation on communication services first acknowledges that the consumer is changing every day. Much has been said on the multitude of choices available to the new-age consumer and how it is only increasing some more. As new products and services make way in the market, through known and emerging channels, there also is information and communication overload.
The exchange4media Conclave looks at deliberating on these developments, and how market leaders and industry visionaries are realigning business priorities and communication strategies to connect with the consumer.
The Conclave is set to take place in Mumbai on July 15, 2011. The opening Keynote Speaker Nitin Paranjpe, CEO & MD, Hindustan Unilever Ltd, will set the tone of the conversations in his address, where he speaks on “Changing Consumers, Changing Business… The New Face of Marketing”
Consumer truth today revolves around decreasing attention span and increasing cynicism – DND is the preferred response to advertising. Paid messages are living a new battle. 'Value' has always been important for the Indian consumer, but progressively it finds a new meaning. Media exposure has created the Connected Consumer. They know what is happening around them, and they don’t shy from comparing prices, product attributes and features and quality of services not only for big buys but also for the smallest purchases.
Consumer expectation, not only from product and service but also from company per se, is increasing.
Nitin Paranjpe would take the audience through the HUL way of working in this new environment. His address would be followed by other global leaders to explain more on how industry stakeholders are approaching the new age.